Dos

• You can buy items in any of the bazars without haggling as many of the stores have fixed prices or insignificant haggling.
• You can enjoy watersports as the city enjoys strong winds throughout the year.
• You shoud eat at the local cafes as they serve the same food as hotels for a fraction of the price
• You should negotiate costs before availing taxi services as you can be overcharged.
• You should be careful in crowded busses as pickpocketting is common in them
• You can walk around the city to explore as its considered safe for travellers.
• You should not expect everyone to understand English as it is still an up and coming language over there. Its wothwhile to check out the local spoken langauge(arabic) before visiting
• You should be respectful of the religion and culture followed there. It is a predominantly Islamic region so you should avoid dressing in revealing clothes as a female.
• You should familiarise yourself with the Medina before deciding to walk around to explore, as it is a planned city but still confusing to navigate on your own.

Donts

• You should avoid swimming in the open sea as the Trade Winds make it unsuitable for swimming unless you are very experienced.
• You should not expect to find ease of acess of food during visits in Ramadan time as the city has most eateries closed during the day in accordance to Ramadan.
• You should avoid travelling on foot at night, especially alone as it is deemed unsafe due to robberies.
• You should not expect medicine to be easily available as the medical supllies are very low in the city, it is advisable to carry your own medicines.
• You should not drink in public except in places that exclusively serve alcohol as public drinking is deemed disrespectful to the Islamic culture.
• You should avoid any touts claiming to take you on a free tour, its is never free and they are usually scams.
• You shoud avoid the tourist seasons if you cannot function with a crowd as the city gets overcrowded during the time.
• You should avoid medical services in the city as it is very subpar and often even administered by untrained people. If possible travel to another nearby city, or make sure the person attending to you is trained and you know what is happening to you.
• You should avoid entering mosques as a non-muslim, even if no one is physically stopping you. It is disrespectful of the culture around there.
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The nightlife in Essaouira is quite limited due to the avoidance of alcohol. There are bars and establishments that serve alcohol but they do not extend into the night as most other cities. You can enjoy inexpensive beers and appetizers along the beach watching the calming waves and in company of friendly locals or like-minded tourists and is a nice place to strike up a conversation. Many bars and clubs will have live music as part of the city's love for music, and you will get cocktails to go with it as well, so it would pay to follow major live music gigs in the city around your time of visit.  Basically, if big and loud discos are your definition of a fun night then Essaouira only has a select few places for you. If relaxing nights with a beautiful scene and live music to partner up with your drinks is for you then Essaouira has no shortage in choices. So, When in Rome, do as the Romans do!

While visiting Essaouira there are some things you absolutely must do. These things you just cannot miss as they define Essaouira as a city different from any other.

• Ramparts- The Ramparts are large, historic defence walls that give the city a much more grandoise feel. The Ramparts are of historical significance and provide a good chance to learn more about the city's history as a whole.
• Argan Oil cooperatives- Visit the Argan Oil cooperatives to see women hard at work to extract argan oil from the kernels using ancient tools and time-tested methods. Its a treat to see and experience firsthand, the production of an important resource in Morocco as a whole.
• Beach- One of the highligts of the place is the beach that is famous for its year round winds. The beach is not ideal for taning but it is a treat to see so many water sports taking place around you and participating in them.
• Port- Being the main port of Morocco, The port in Essaouira is busy and a sight to behold. The port is full of blue coloured boats which provide for a stunning visual, and the port is full of freshly caught seafood which are even available to eat, right after being grilled in front of you.

There are many activities you can do while spendning time at Essaouira. 

• Water sports- Due to the high winds on the beachs year round, Essaouira beaches are a hotspot for water sports. There are a number of different water sports available to experience, Most notably Kitesurfing.
• Woodworking- Essaouira is also noted for its woodwork. Lots of vendors will sell their products and offer live demonstrations in the markets as well. You can take part in these to experience the woodwork famous all over Morocco.
• Learn to Cook- Essaouira has a lot of local dishes that is famous and there a host of cooking classes that will teach you how to cook them. It is a very rewarding activity that lets you take a piece of the culture bakck home.
•  Horse Riding- With an expansive beach acting as a stage for the water sports, the beach also offers horse riding. There are all sorts of bookings to be made, with newcomers and experienced riders both welcome.
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There are many Souvenirs to be found and bought in Essaouira.

• Argan- Made only in Morocco, Essaouira is one of the best places to buy it. It comes in different varieties, so you should tae note of what exactly you want.
• Musical Instruments- As part of the love for music it is no surprise that Essaouira is one of the best places to buy many different kinds of instruments.
• Wooden Items- Essaouira is aslo famous for its woodwork and they make excellent souvenirs to take home.
• Carpets
• Art- You willl find a variety of artists in the city and around it so its only natural you get to buy varied art for good prices.
• Lanterns
• Berber Baskets
• Spices
• Raffia Craft- A specialty found in Essaouira, the craft done here is directly transported to Europe to be sold. Getting them here would warrant a much less price.
• Rugs- Moroccan rugs are very famous and can be bought all over the country with slight modifications.
• Ceramics
• jewellery